ELDR.com

Contact our ad sales team:

advertising [at] eldr [dot] com

New York: Robert Tramondo (646) 454-9350 

San Francisco: Ed Williams (415) 623-8494

ELDR is the first consumer magazine and online community created for the affluent and influential 60+ elder.

Created from the word 'ELD' meaning a time in one's life when one comes into power and 'R' for revolutionizing the way we think about aging. ELDR's vision is to inspire and empower readers to live a more meaningful life, to celebrate the joys and to successfully navigate the challenges of aging.

As both a print magazine and an online forum, ELDR brings readers an opinionated and entertaining approach to aging through essays, stories, reviews, interviews and artwork. ELDR offers fresh viewpoints on emerging social and behavioral issues along with insights on health, medication, finance and activism.

The 60+ Market Opportunity

• Have more than $1.6 trillion in annual spending power
• Net worth nearly double the U.S. national average
• Healthy living and aging are a $480 billion annual industry
• Over 3 million have $1 million or more in investable assets
• There are more than 40 million Americans over 60
• Over 4.7 million Americans turn sixty every year and this trend will continue for 18 years

The ELDR Reader

• Average age 60, 66% female, 75% married
• 80% earn over $100K per year
• 39% have assets of over $1 million
• 52% travel four times a year or more
• 56% belong to a health club, swim club, tennis club or other exercise facility
• 72% say they'll live and act more effectively to minimize the negative effects of aging than the previous generation
• 47% interact with a financial advisor at least quarterly
• 77% say they are more open to new products and technologies than the previous generation
• 45% have held an office in an organization or chaired a committee in the last year
• 87% own one or more homes

Our audience is affluent, self-motivated...the doers, the movers, the shakers, the leaders...NOT the followers. We provoke thought, our readers take action...we don't ask them to sign petitions.

Tap into the market of highly educated elders with incomes of over 100K by advertising with ELDR.

Contact our ad sales team at advertising [at] eldr [dot] com or call (415) 623-8494 and let us design a customized ad campaign that will deliver real results.